How to choose paper weight and print finishes
A flyer, business card and booklet do not all need the same paper. Start with how the piece will be used, then compare the materials and finishes actually offered on that product.
What does GSM mean?
GSM means grams per square metre. It describes paper weight, not an exact thickness. Two materials with the same GSM can feel different, so compare the named material as well as the number.
Choose around the job
Think about whether the print will be handed out, posted, folded, written on or kept for repeated use. Also consider how much information it must carry. Check the available product sizes and paper choices together.
Paper type and finishing are different choices
A paper description and an additional finish are not interchangeable. A product may offer different paper types without offering lamination on every one. The available finishing choices can depend on the selected stock or specification.
Use the options shown for your chosen product. Do not assume a finish shown on one type of business card or flyer is available on every other product.
Check special-finishing artwork before designing
If you choose foil, Spot UV or another special finish, read the product's artwork requirements first. A normal full-colour PDF may not contain the separate finishing artwork the chosen process needs.
Keep those technical instructions with the specification when preparing the file. Do not add finishing guides or extra layers unless the selected product calls for them.
A short selection checklist
- What will the piece be used for?
- Which finished size and printed sides do you need?
- Which named materials are available on that product?
- Is your chosen finish available for that stock?
- Does the finishing process need separate artwork?
If you are unsure, ask before preparing a complete design. Compare flyers, browse business cards or discuss your design.